Enjoy this interview series recorded live on the show floor of the first-ever Hall of Flowers – NYC. We partnered with Respect My Region to showcase the industry leaders at the forefront of the NY cannabis scene and beyond. Catch the highlights in this blog and watch the full episode.
Hall of Flowers is a B2B trade show built for licensed brands and retailers, now made its New York debut October 8–9, 2025 at Pier 36. It’s focused on product discovery, buyer–brand connections, and real dealmaking—an ideal backdrop for honest conversations with operators.
Episode Highlights & Insights
Guest: Jesse Roberson – Director of Procurement & Operations at Housing Works Canna.
Recorded: Live at Hall of Flowers New York, 2025
What You’ll Learn in a few minutes
1) What’s moving in New York flower right now
Jesse, Director of Procurement & Operations at Housing Works Cannabis Co., shares what’s resonating with New York consumers and how retail buyers evaluate new SKUs on limited shelf space. Expect a quick pulse on quality signals, value tiers, and why consistent supply still wins
2) How events like Hall of Flowers help retail teams
Hall of Flowers compresses months of line-reviews into two days. For retailers, it’s hands-on product discovery with decision-makers; for brands, it’s live feedback on positioning, price, and potency. Jesse explains how those conversations shape buy plans once back in the city.
3) Fast takeaways for brands pitching NYC accounts
- Lead with proof: verified test results, repeatable supply, and coherent pricing.
- Train the budtenders: the best stories are simple and repeatable at the counter.
- Respect the cadence: NYC buyers want reliability more than one-off hype.
Quick Notes for Operators
- Retail readiness beats novelty. Consistency, packaging clarity, and simple education materials go further than a flashy launch.
- Use shows as learning labs. Collect buyer objections, refine your story, and tighten your SKU architecture before scaling.
- Follow up fast. Post-show speed—samples, sell sheets, and terms—often decides the PO.
Sponsorship Note
This blog is part of our ongoing content partnership with Respect My Region at Hall of Flowers NYC. We’re here to help amplify the voices of operators on the ground and share practical insights with the wider community.
For hardware questions, sample requests, or an automation-ready fill line consultation, email sales@cannabrand-solutions.com — your trusted authorized CCELL distributor.
About Hall of Flowers NYC
A buyer-driven, industry-only show connecting licensed brands with retailers—now landing in New York City for the first time (Oct 8–9, 2025, Pier 36). If you’re building in NY, it’s the room you want to be in.
Watch More RMR @ Hall of Flowers NYC
Respect My Region is filming a slate of short interviews across the show, spotlighting New York operators and emerging brands. Explore the full playlist as it rolls out on RMR’s channel.
About Canna Brand Solutions
Canna Brand Solutions is an innovative custom packaging supplier and an official CCELL Distributor. We are a wholesale cartridge, battery, and packaging supplier, and more. Our passion to build lasting relationships with our partners motivates us to exceed your expectations, helping you grow your brand in this ever-evolving global industry.
With our deep experience in manufacturing and the cannabis industry, we offer adaptive custom packaging solutions, in-house design, and industry expertise to Cultivators, Extractors, Operators & Retailers.
