Enjoy this interview series recorded live on the show floor of the first-ever Hall of Flowers – NYC. We partnered with Respect My Region to showcase the operators and leaders shaping New York’s cannabis landscape and beyond. Catch the highlights below and watch the full episode.
Episode Highlights & Insights
Guest: Will Brophy – Chief Executive Officer at Nabis.
Recorded: Live at Hall of Flowers New York, 2025
What You’ll Learn in a Few Minutes
1) Why a dedicated distribution partner matters
From forecasting to fulfillment, distribution is where brand intentions meet retail realities. Will Brophy—COO at Nabis, a leading marketplace and distribution platform—speaks to why brands benefit from a focused partner that can manage compliance, logistics, and retailer relationships at scale. The short version: predictable service = predictable sell-through. YouTube
2) Data, feedback loops, and SKU discipline
Fast feedback from the field is a superpower. The conversation hits on using sell-through data and retailer input to tighten assortments, cut slow movers, and double down on what resonates. The result is cleaner PO cycles and better margins—without burning your buyers.
3) Expanding into new markets the smart way
Hall of Flowers exists to connect vetted brands and buyers in emerging and mature markets—now including New York—so the timing is ideal. Will’s perspective underscores sequencing: line up distribution, align ops, then scale SKUs, not the other way around. Hall of Flowers
Quick Notes for Operators
- Choose specialization over “do-everything” vendors. Dedicated distribution means cleaner compliance, tighter routing, and more consistent cash cycles.
- Let sell-through set the roadmap. Use marketplace data and buyer feedback to decide what to keep, cut, or create next.
- Plan market entry like a relay, not a sprint. Channel first, ops second, launches third—so you’re not learning the hard way on retailer shelves.
Sponsorship Note
This blog is part of our ongoing content partnership with Respect My Region at Hall of Flowers NYC. We’re here to help amplify the voices of operators on the ground and share practical insights with the wider community.
For hardware questions, sample requests, or an automation-ready fill line consultation, email sales@cannabrand-solutions.com — your trusted authorized CCELL distributor.
About Hall of Flowers NYC
A buyer-driven, industry-only show connecting licensed brands with retailers—now landing in New York City for the first time (Oct 8–9, 2025, Pier 36). If you’re building in NY, it’s the room you want to be in.
Watch More RMR @ Hall of Flowers NYC
Respect My Region is filming a slate of short interviews across the show, spotlighting New York operators and emerging brands. Explore the full playlist as it rolls out on RMR’s channel.
About Canna Brand Solutions
Canna Brand Solutions is an innovative custom packaging supplier and an official CCELL Distributor. We are a wholesale cartridge, battery, and packaging supplier, and more. Our passion to build lasting relationships with our partners motivates us to exceed your expectations, helping you grow your brand in this ever-evolving global industry.
With our deep experience in manufacturing and the cannabis industry, we offer adaptive custom packaging solutions, in-house design, and industry expertise to Cultivators, Extractors, Operators & Retailers.
