Enjoy this interview series recorded live on the show floor of the first-ever Hall of Flowers – NYC. We partnered with Respect My Region to showcase the operators and leaders shaping New York’s cannabis landscape and beyond. Catch the highlights below and watch the full episode.
Episode Highlights & Insights
Guest: Nate Ferguson & Robert Ferguson – Co-Founders of Jetty Extracts
Recorded: Live at Hall of Flowers New York, 2025
What You’ll Learn in a Few Minutes
1) Compassion, codified: Jetty’s Shelter Project
Jetty’s founders share the story behind The Shelter Project, a compassion program launched circa 2014 that provides free cannabis to cancer patients. It’s a reminder that brand purpose and patient care can sit at the heart of a successful company—and still guide decisions in new markets.
2) Translating West Coast pedigree to New York realities
Moving from a mature California concentrates culture to NYC’s evolving retail ecosystem means rethinking distribution, education, and launch pacing. The conversation touches on tailoring SKUs and storytelling for East Coast buyers without losing Jetty’s extraction-first identity.
3) Fast, clear education wins the counter
Hall of Flowers compresses months of line reviews into two days. Jetty’s approach—simple benefits, clean packaging, and proof of consistency—fits the buyer-driven format where shelf space is scarce and follow-up speed matters.
Quick Notes for Operators
- Lead with mission and proof. If you have a compassion angle or social impact program, present it alongside repeatable supply and testing. Purpose + reliability earns trust.
- Right-size SKUs for NY. Tighten the lineup, clarify effects and formats, and make the “why” repeatable for budtenders.
- Use shows as live labs. Gather objections at Hall of Flowers, refine your pitch, and adjust packaging before your next PO.
Sponsorship Note
This blog is part of our ongoing content partnership with Respect My Region at Hall of Flowers NYC. We’re here to help amplify the voices of operators on the ground and share practical insights with the wider community.
For hardware questions, sample requests, or an automation-ready fill line consultation, email sales@cannabrand-solutions.com — your trusted authorized CCELL distributor.
About Hall of Flowers NYC
A buyer-driven, industry-only show connecting licensed brands with retailers—now landing in New York City for the first time (Oct 8–9, 2025, Pier 36). If you’re building in NY, it’s the room you want to be in.
Watch More RMR @ Hall of Flowers NYC
Respect My Region is filming a slate of short interviews across the show, spotlighting New York operators and emerging brands. Explore the full playlist as it rolls out on RMR’s channel.
About Canna Brand Solutions
Canna Brand Solutions is an innovative custom packaging supplier and an official CCELL Distributor. We are a wholesale cartridge, battery, and packaging supplier, and more. Our passion to build lasting relationships with our partners motivates us to exceed your expectations, helping you grow your brand in this ever-evolving global industry.
With our deep experience in manufacturing and the cannabis industry, we offer adaptive custom packaging solutions, in-house design, and industry expertise to Cultivators, Extractors, Operators & Retailers.
