Enjoy this interview series recorded live on the show floor of Hall of Flowers 2026 in Ventura. We partnered with Respect My Region to spotlight the technology, operators, and service providers helping cannabis retailers move faster, serve customers better, and run cleaner operations. Catch the highlights in this blog and watch the full episode on Respect My Region’s YouTube.
Watch the full interview here:
Who’s in this episode
Respect My Region speaks with Josh Lamb and Will Kattenburg of TREEZ, alongside Ryan Lagace, CEO and co-founder of Dispensify. The conversation centers on one big question:
Is this the future of cannabis retail?
Based on the tech shown in this episode—self-service kiosks, POS integration, payments, e-commerce, analytics, and loyalty—it definitely looks like a serious step in that direction.
TREEZ in action: powering a high-volume event dispensary
The interview opens with TREEZ supporting the Hall of Flowers dispensary experience through Spark, the dispensary partner at the event. Josh notes that Spark handled over 1,000 tickets the day before, with lines moving and no major friction.
That is the real test for retail technology. Not a demo deck. Not a sales claim. A high-volume live event where hundreds of buyers are trying to purchase at once.
TREEZ positions itself as a retail platform for cannabis operators across POS, analytics, payments, e-commerce, and customer tools, with a focus on streamlining operations and driving revenue.
What’s new from TREEZ: loyalty, marketing, e-commerce, and kiosks
Josh gives a quick rundown of TREEZ momentum heading into 2026, including:
- New loyalty product
- Marketing tools
- Native e-commerce
- Cash dispensing kiosk partnership
- Continued expansion of retail technology tools
This is the big theme of the episode: cannabis retail is moving toward a more connected stack, where the website, kiosk, payment flow, loyalty program, and POS all speak to each other.
Dispensify kiosks: self-service without replacing the budtender
The interview then shifts to the Dispensify kiosk.
The kiosk shown in the episode allows shoppers to:
- Browse products
- Scan items
- Add products to cart
- See upsells and cross-sells
- Pay through different methods
- Receive a QR code or receipt for pickup
Dispensify describes its kiosks as cannabis-specific self-service ordering systems built to reduce wait times and speed up transactions.
But Ryan makes an important clarification: the goal is not to replace the budtender.
The goal is to give staff better tools, reduce bottlenecks, and free up budtenders to focus on education, inventory movement, packing orders, and guided shopping when customers actually need help.
That is a smart distinction. Automation works best when it removes repetitive friction, not when it strips out the human side of retail.
The kiosk becomes a shopping tool, not just a checkout machine
One of the most useful parts of the demo is how the kiosk supports product discovery.
Ryan explains that retailers can curate suggested products, deals of the day, upsells, and cross-sells. For example, if a customer adds gummies, the kiosk can suggest a related product or a new launch. The customer can accept it or remove it.
That matters because dispensary menus are often overwhelming. A good kiosk does not just show inventory. It guides the cart.
Payments and checkout: fewer bottlenecks, faster handoff
The team demonstrates checkout options, including card-style transactions, ATM-style payments, digital wallet, cash, and paying at the register depending on retailer setup. The kiosk can produce a QR code or proof of order that moves the customer to fulfillment.
Dispensify also highlights POS and loyalty sync, centralized customer insights, and faster compliant checkouts as part of its operating system.
For retailers, the value is clear:
- less manual entry
- shorter lines
- cleaner order flow
- more ways for customers to shop and pay
What’s coming next from Dispensify: self-service ID check-in
Ryan also previews a future feature: self-service ID check-in.
He describes a workflow where customers could walk in, scan their ID, complete face validation, and move through check-in without relying on the old front-door bottleneck. He says this is planned to launch at Revelry in New York.
That is worth watching. If cannabis retail can simplify compliant check-in without creating new friction, it could significantly change the front-of-house experience.
TREEZ backend: why paid tickets matter
After the kiosk demo, Will walks through the TREEZ backend.
The key point: once a customer places and pays for an order through Dispensify, the ticket can appear in TREEZ as paid, helping staff prioritize fulfillment and reduce transaction time. If the order comes through unpaid, the team can see that too.
That small operational detail is huge. In a busy dispensary, staff should not waste time figuring out what stage an order is in. Paid vs. unpaid should be obvious.
Native e-commerce: meet customers how they want to buy
Will also shows the Spark website running on TREEZ e-commerce.
TREEZ highlights native cannabis e-commerce with deep POS integration, synchronized promotions, and menus that can live on a retailer’s own domain. Industry coverage has described Treez Ecommerce as built specifically for cannabis retailers, with POS integration and SEO-focused storefronts.
In the interview, Will explains why this matters:
- customers want different buying paths
- some prefer kiosks
- some prefer online ordering
- some want in-store help
- all channels need accurate pricing, deals, and inventory
That phrase—meet the customer how they like to buy—is the center of the episode.
Analytics: what retailers should actually look at
The TREEZ dashboard shown in the interview includes data around:
- order channels
- revenue sources
- basket size
- margins by channel
- where customers are shopping from
- demographics
- brand sales performance
Will’s point is not “look at more dashboards.”
It is: use the data to understand what is working, what is not, and where to double down.
For retailers, the most important questions are simple:
- Which channels drive the best basket size?
- Which brands are producing real margin?
- Which deals bring people back?
- Where are customers located?
- How do customers prefer to buy?
That is how cannabis retail moves from guessing to operating.
Why this matters for dispensary operators
This interview is really about retail throughput.
A modern dispensary needs to:
- reduce lines
- simplify shopping
- cut labor strain
- keep product data accurate
- personalize marketing
- track margin by channel
- make checkout easier
- keep customers coming back
TREEZ and Dispensify are showing what that connected model can look like.
Where to find TREEZ and Dispensify
The episode points viewers to:
- treez.io for TREEZ
- Dispensify for self-service kiosk and retail tech solutions
Sponsorship note
This interview is part of the Respect My Region Hall of Flowers 2026 coverage. Canna Brand Solutions supported the broader series as a sponsor.
